Germany is the largest economy in the European Union. It is the most important trading partner to 17 EU countries (*) as well as an important partner to China and the USA. The German market holds vast growth potential. To fully exploit this potential, the cultural specifics of the German target audience have to be taken into account. It goes without saying that written text has to be correct, whether on websites, in marketing collateral or as other forms of marketing or corporate communication.
Acquaintance with culture and language – a key to your success
I have founded the communication consultancy XtrAct Communications because I am convinced that: To be truly successful, transnational marketing and corporate communication should appeal to the local target audience –
not only in terms of language but also culturally.
My name is Hannah van der Valk (née Hübner)
. I am a German national who has worked in various international B2B communication roles in the Netherlands for many years. With German as my native language, understanding of the finer points of the German culture and a proven track record in marketing, please don’t hesitate to get in touch to help you reach your communication objectives in Germany.